Advocacy

• Advocating for eliminating all types of violence against women in and through media, girls and children
• Promoting the rights of the women in the media to reduce gender disparity and to increase the level of their participation in the media industry at all levels.
• Lobbying organizations and influencers to support, contribute and play a pivotal role in the empowerment of women
• Promoting the respect and upholding of fundamental human rights for everyone.

Networking

• Creating effective process to connect Somali female journalists and generating platforms for exchanging ideas and information to develop their media professionalism.
• Connecting women in the media with national and international organizations and providing opportunities for development and capacity building
• Ensuring and facilitating that women in the media have strong relationship with women in other sectors nationally and internationally.

Awareness

• Amplifying positive media coverage of women issues to influence how women think and act and how women are presented in the media.
• Conducting media talk shows, forums and panel discussions to highlight social issues affecting women, female journalists, and vulnerable people
• Creating and disseminating written, audio and video messages about women, girls, children, human rights, vulnerable people through all media channels

Research

• Conducting meaningful studies which shed light on what we do and which will constitute the foundation for the projects and programs we undertake.
• Producing and disseminating publications of our studies on our website and social media accounts and sharing with interested parties and stakeholders.

 Capacity Building

• Conducting result-oriented capacity building trainings to enhance the output and impact of women in media.
• Improving the quality, safety and ethical standards of journalists at large, so that the media can take its much needed role in the development and prosperity of the community.
• Provide mentorship and coaching opportunities for women, journalists, social activists, youth and aspiring leaders to aid them develop their skills and careers and to contribute effectively to the community.